YAM is a new reality inside the Museo Orto Botanico di Rome which unites different activities. Design of the Brand identity and all online and offline materials. The concept comes from themes like plants, vegetation, art (Matisse), colour, shapes and herbarium. The style of the illustration is hand made, like carved on a wood block to be more close to the organic world of the nature. The visual system is designed to mix the logo and typography with coloured illustration of plants and trees.