Offmap focuses on the interaction between citizens and urban environment they live in. While the number of citizens is steadily increasing, people’s life is becoming more and more strained, with people forced to behave in a certain predictable way, in terms of movements, times and, consequently, routine. Offmap is a project arises from the
 fact that people walk in the city often through monotonous paths and offers an alternative to it. People’s experiences in the city and, precisely, their journeys could be different and more interesting. Using Offmap people can surprise themselves with the simple action of strolling in an unknown area of the city. The brand increases people’s sense of orientation and observation. Offmap gives the opportunity to discover new situations and environment. It is a system that gives new opportunity to discover the territory in a custom way, instead of following a precise and predictable direction. It’s a brand that encourages people getting lost in different areas of the city. It is based on the idea that with some curiosity about a territory it is possible enrich people’s life. The brand is presented in a box. Inside the box there are a series of tools that favor the journey instead the destination.