For the second year in a row I worked on the visual design of the “summer at MAXXI” communication campaign. The concept of coexistence was chosen again as the key concept of the campaign, leitmotiv in space, content, as well as the ultimate goal of the Museum as a place for exchange and socialising. The richness of the contents and the succession of forms, which run from the inside to the outside, blend synergistically, transforming the Museum into a place of meeting and coexistence.
From a visual point of view, there was a restyling of shapes and colors of the communication campaign.