Visual identity design for the 2018 Outdoor Festival. Today’s popular culture, through international influences, mass media and social network, will be the central point of a reflection focused on the individual and its choices. Four main areas: art, music, television, conferences and market. This year the main theme of the event is “Heritage”. In the European year of cultural heritage, Outdoor, through the arts, reflects on this theme by posing some key questions to the visitors of the event: What is heritage today? Which cultures are considered as heritage of our society? Which heritage are we building and which one will we pass on to future generations?